Public Relations Via Search Engines
Understanding how news search engines operate is as vital to a public relations (PR) campaign as understanding how to contact reporters. In this session, both PR professionals and search engine marketers learned how to influence paid and unpaid listings to ensure the right message is getting out.
search engines have become an indispensable utility for journalists. "They've been assigned a story they are going to do some relevant searches," he said. "Do they find you or don't they? Where are they going to go look?"
98% of journalists go online daily:
92% for article research
81% to search
76% to find new sources/experts
73% to find press releases
Understanding how news search engines operate is as vital to a public relations (PR) campaign as understanding how to contact reporters. In this session, both PR professionals and search engine marketers learned how to influence paid and unpaid listings to ensure the right message is getting out.
search engines have become an indispensable utility for journalists. "They've been assigned a story they are going to do some relevant searches," he said. "Do they find you or don't they? Where are they going to go look?"
98% of journalists go online daily:
92% for article research
81% to search
76% to find new sources/experts
73% to find press releases
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