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Thursday, August 12, 2004

Christmas Shopping Lines Could be slowed in UK.

finextra news: Research highlights consumer fears over chip and PIN

Research highlights consumer fears over chip and PIN




11 August 2004 - As the UK's banks and retailers prepare for the national roll out of a new chip and PIN security system, research from consultancy Detica finds that more than one-in-four consumers would not be happy entering their personal information number at a public point-of-sale terminal.



The study, conducted by Mori among a representative sample of over 1000 adults, paints a bleak picture of customer confusion and long queues at the check-out over the busy Christmas and New Year season as consumers struggle to get to grips with the new scheme.

As around 120 million new chip & PIN bank cards are rolled out in time for the 1 January 2005 deadline, the research finds that 60% of British cardholders still know little or nothing about the programme - which will replace tried and trusted signature verification with more secure PIN-entry at the point-of-sale.


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